Share / Tweet / Pin Me!

French Abbreviation

Meaning conservative chic, classy, preppy, posh. Sloaney
Literally good style good sort
Register normal
Pronunciation [bay say bay zhay]
IPA   [be se be ʒe]

Usage notes: The French acronym BCBG stands for bon chic, bon genre (good style, good sort [of person]) and is French shorthand for the upper middle class who, stereotypically, share a particular style of dress, attitude, and belief system: conservative chic.

Par exemple…

Bénoîte a l’air BCBG aujourd’hui.   Bénoîte looks classy / posh today.
Nous allons dîner dans un resto BCBG avec mon patron.   We’re going to eat in a fancy restaurant with my boss.


  • chic
  • distingué
  • élégant
  • guindé
  • huppé
  • NAP – short for Neuilly, Auteuil, Passy (upper-class areas of Paris)


  • B. C. B. G. – according to Le Petit Robert
  • bécébégé – phonetic spelling

Alternative meanings

  • beau cadre, bon goût – "good class, good taste"
  • bon chic, bon gars – “good style, good guy”

 Be careful with BCBG as it can be considered pejorative: a verbal swipe at people who are well-off.

 The clothing line BGBC Max Azria was created in 1989 to offer “high-quality, on-trend clothing at contemporary price points.”

 Related lessons

 Share / Tweet / Pin Me!

BCBG - bon chic bon genre
Stay up to date with Lawless French!
Twitter Facebook Quora Instagram Pinterest YouTube RSS Newsletter

Any Questions?

 Get help on the forum.

More Lawless French

 Subscribe to my twice-weekly newsletter.

Support Lawless French

  This free website is created with love and a great deal of work.

If you love it, please consider making a one-time or monthly donation.

Your support is entirely optional but tremendously appreciated.